Marbella intensifies its international promotion in the last quarter of the year with fairs and congresses

Marbella faces autumn with an intense international promotion agenda to strengthen its position as a leading tourist destination. The City Council has designed a calendar of actions that will extend from September to December, including top-level fairs, luxury tourism meetings, and conferences linked to the MICE segment. "This programming is part of the strategy we have designed for the coming years, which focuses on attracting new opportunities and consolidating ourselves as a unique city that combines tradition, modernity, and global projection," summarized Laura de Arce, the General Director of Tourism.

The first notable action will take place on September 24 and 25 with participation in the IFTM Top Resa in Paris, "the most important tourism fair in France, which will reinforce the city's presence in the French market," De Arce pointed out. The international promotion will continue during the first week of October in China, where the promotional campaign started in 2024 will be continued with presence at the sector fair in Hangzhou and actions in Shanghai and Guangzhou, along with the tour operator CTRIP.

Elite and Congress Tourism

From October 13 to 16, Marbella will host DUCO Spain & Portugal, an international elite tourism meeting that will bring together the main luxury agencies from America, where Marbella will showcase "the attractions of the destination for the premium client," she indicated.

In November, from the 6th to the 8th, the city will host The Meeting Space, an event aimed at the MICE segment (Meetings, Incentives, Conferences, and Events), and from the 4th to the 6th, it will participate in the World Travel Market (WTM) in London, "where Marbella will have its own stand and will take the pulse of British tourism for the autumn and winter months." Additionally, on November 7, a private day with the most important premium agencies in London will be held, driven by the Spanish Luxury Association.

In November, Marbella will organize the Congress of the World Federation of Tourist Cities, which will bring together tourism companies from around the world

From November 10 to 13, Marbella will organize the XXV Congress of the World Federation of Tourist Cities (WTCF) 2025, "an international meeting that will bring together tourism companies from all over the world, with a special emphasis on the Asian market." Finally, from November 25 to 27, the Adolfo Suárez Congress Palace will host Heavent Meetings Spain, aimed at professionals in fairs, meetings, and incentives, which will allow firsthand knowledge of the offerings of destinations, hotels, and service providers.

Promotion in Times Square

In December, from the 1st to the 4th, the city will participate in the ILTM in Cannes, meeting with more than 50 international luxury agencies, and from December 8 to 14, the 'Shine Bright New York' campaign will take place in Chicago and New York, with street marketing actions in the iconic Times Square and meetings with travel operators, media, and institutional authorities.

"Each action is designed to strategically position Marbella in key international markets and to reinforce our image as a safe, innovative, and quality destination across all its tourist segments," added De Arce.