Up to 40 million: these are the homes from brands like Dolce & Gabbana or Four Seasons in Spain (most of them in Marbella)

Spain now boasts over 2,000 brand-name homes, known in real estate jargon as 'branded residences'. This latest trend involves equipping a luxury home with the services of a leading hotel brand such as Four Seasons or Mandarin, or featuring the decor and furniture of fashion labels like Fendi, Dolce & Gabbana, or Karl Lagerfeld. The Iberian Peninsula—including Portugal—hosts more than 4,000 units across 50 projects valued at over 5.2 billion euros, according to data from the Branded Residences Monitor. While the least expensive units have been purchased for as little as 180,000 euros, the most expensive have reached 40 million euros, with sizes ranging from just 50 square meters to 2,000 for the largest units. The Four Seasons 'branded residences' in Madrid are located on the upper floors of the Centro Canalejas complex, which opened between 2019 and 2020. There are a total of 22 residences with access to all the services of the five-star hotel, including concierge, spa, pool, gym, room service, and parcel management, as well as a la carte services such as car washing or management services. The smallest properties are 120 square meters, while the largest are 400 square meters, most with terraces and views of Alcalá Street or Puerta del Sol. These homes were promoted by OHLA and the investment arm of the founder of Pokerstars, Mohari Hospitality. The total value of all the residences is around 100 million euros, with the cheapest costing 2.4 million and the most expensive exceeding 11 million. Former Real Madrid soccer player, Cristiano Ronaldo, owns one of them. The Dolce & Gabbana residential project in Marbella is the first of its kind in Europe, developed by Sierra Blanca Estates. Located on the Golden Mile on a plot of 90,000 square meters, it will feature 92 residences ranging from 280 to 900 square meters, although one of the penthouses will be 3,000 square meters. A unique feature is that they will be decorated by the home line of the Italian fashion brand. Prices start from 4.9 million euros and some units reach 30 million. Services include a spa, both indoor and outdoor gyms, paddle tennis, a soccer field, a boxing ring, a golf course, a private club with cinema, wine cellar, restaurant, wellness areas, and pet spaces. Its completion is scheduled for 2026 and has involved direct input from Domenico Dolce and Stefano Gabbana. The Mandarin chain's 'branded residences' in Madrid will be located at 47 Hermosilla Street, in the Salamanca district. The complex, promoted by Blasson Property in collaboration with Pictet, will feature 30 homes with 2 and 3 bedrooms ranging from 180 to 350 square meters, all with balconies and six with a private pool. Services include indoor and outdoor pools, spa, gym, cinema, social club, golf simulator, and private lounges, in addition to concierge and staff dedicated to welcoming residents. Prices have been set between 18,000 and 25,000 euros per square meter, with homes priced between 3 and 6 million euros. Although marketing is already well advanced, the completion of the works is expected to occur during this year, 2025. Tierra Viva by Lamborghini is the first European residential project of the luxury car brand Lamborghini, with the developer being the Dubai-based company, DarGlobal, which plans to invest more than 280 million euros. The construction of 53 villas of three types—Diamond, Sapphire, and Emerald—with surfaces up to 1,450 square meters and plots up to 2,900 is planned. The design ensures that all are staggered to guarantee panoramic views of the Mediterranean Sea, and each home has its own direct car access, infinity pool, terraces, gardens, spa with sauna and Turkish bath, cinema room, and finishes in marble, leather, and glass; they also incorporate a distinctive car elevator that allows displaying the supercar in the living room. The gated community with security will have a gym, lounge, and spa in its common areas. Prices start from 4 million euros and reach 8. The completion of the works is expected between 2026 and 2027. The fashion brand Fendi also promotes homes through Sierra Blanca Estates. In total, there are 74 residences, some of them villas, up to 900 square meters, designed by the home line of the Italian firm. Among the residential services are a spa, a 25-meter indoor pool, gym, social club, gastrobar, coworking, sports rooms, gardens, outdoor pool, security, and concierge. Its location is notable for its proximity to the old town of Marbella and Puerto Banús. St. Regis The Residences is the first independent residential project of the brand in Europe. The promoter of the project is Caledonian, which last month brought in as a partner the real estate division of Atitlan, which plans to allocate 150 million euros. The 46 residences of between two and four bedrooms, with surfaces between 270 and 590 square meters, are located in Finca Cortesin, between Marbella and Sotogrande, and cost from 2.4 to 6.5 million euros. Among its services are butler, concierge, spa, gym, pool, cinema, library, and social club. The delivery of the first units will occur during 2026. The villas of Karl Lagerfeld are on the Golden Mile of Marbella on a large plot of about 10,000 square meters. The five villas with five levels have between 660 and 845 square meters, private pool, gardens, and terraces. The villas have cost more than fifteen million euros and are harmoniously integrated with the natural environment, according to Sierra Blanca Estates, the promoter of the project. The Banyan Tree residences in Madrid are the first of the Thai brand in Europe, a project managed by the developer Persepolis Investments. It is located at 32 Padilla Street, in the Salamanca district. The residential has 24 properties between one and four bedrooms, with surfaces between 200 and 650 square meters. The most expensive is a four-bedroom duplex penthouse valued at 17 million euros, although there are other more affordable units, between three and 17 million, with prices around 20,000 euros per square meter. The delivery of the homes will be at the end of 2026. The marketing is handled by Colliers and Knight Frank.