The 101 Music Costa del Sol concerts gathered more than 30,000 attendees

101 Music Costa del Sol celebrated its fifth edition this year and did so with outstanding figures: more than 30,000 attendees ... and an international reach of more than 20 million people, according to a statement from the organization.

From June 27 to July 25, the Plaza de Toros de La Malagueta once again became a vibrant stage thanks to the 101 Music Festival Costa del Sol. With eight concerts and more than 30,000 attendees, the festival closed its fifth edition with an outstanding balance, consolidating its position as one of the major musical events of the Andalusian and Spanish summer. The promotion campaign, along with media and digital coverage, reached more than 20 million people worldwide.

Organized by the Malaga-based company Grupo Mundo, with the support of the Provincial Council of Málaga, 101 TV as media partner, and the backing of Olin, Deca, Novashool, and Automotor BMW, the festival has reinforced its status as an essential event in the cultural agenda of the Costa del Sol.

Diverse Lineup

The 2025 edition has once again stood out for its eclectic lineup, high artistic quality, and wide range of styles. National and international music figures such as Cruz Cafuné, Siempre Así, Sara Baras, Coque Malla, El Kanka, Ara Malikian, Luis Fonsi, and Pastora Soler have filled the iconic Malaga square with music, emotion, and talent.

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From flamenco to urban music, through pop and rock, the programming has allowed connection with audiences of all ages, reinforcing the inclusive and open nature of the festival.

True to its commitment to the environment, the festival has once again united culture and solidarity. One euro from each ticket has been allocated to the Malaga foundations Cudeca and Olivares, which were also present during the concerts with charity merchandise. This action, now integrated into the festival's DNA, helps to make visible and support valuable social projects for the community.

Beyond artistic success, the 101 Music Festival has demonstrated its ability to stimulate the Malaga economy, especially in sectors such as hospitality, tourism, and local commerce. Its commitment to responsible production, with recyclable materials and a reduced environmental footprint, reinforces its commitment to sustainable development and the territory.

The festival also contributes to positioning Málaga as a top cultural destination, enhancing the national and international projection of the Costa del Sol as a musical epicenter.

On the Road to 2026

The 2025 edition has shown that it is possible to combine artistic quality, social responsibility, and an excellent audience experience. With a more contained format, the festival has managed to reinvent itself without losing its essence.

The 101 Music Festival Costa del Sol is already working on its 2026 edition, with the goal of continuing to raise the bar and establishing itself as an essential date on the Spanish cultural calendar. The music continues, and Málaga will remain its stage.