Málaga adds a new four-star hotel this Monday


Salitre Hotel, with 95 rooms, represents the American chain Sonder's landing in the city center.

Málaga adds a new four-star hotel this Monday
Vista del nuevo establecimiento de la capital. -
2 August 2025
Málaga
Costa del Sol News

Málaga is once again increasing its hotel capacity. This time, it's the American chain Sonder that is making its debut in the capital of the Costa del Sol, with the opening next Monday of a four-star boutique hotel concept in the center, specifically in El Perchel on the site of an old car dealership on Plaza de Toros Vieja Street, as confirmed by Fiona Fernández, Sonder's General Manager in Spain. "We are very excited about this launch, during which we will be progressively ramping up throughout this first month. We are delighted with Málaga," she states, highlighting that "the hotel enjoys a strategic location, a very beautiful and functional design, warm and with colors that stand out."

The establishment features 95 rooms, of which eight are suites, and includes parking and a restaurant. Fernández reveals that they have partnered with Pablo Rutllant, the chef of the restaurant Mi niña Lola, to enhance the culinary offerings. Additionally, she notes that the establishment has a 300 square meter terrace with views of the harbor, which has been set up as a solarium for guests, who also have access to an inner courtyard she considers "an oasis of tranquility."

From the chain, headquartered in San Francisco, it is stated that "Sonder arrives in Málaga with the intention of transforming the hotel experience in the city, offering modern and functional spaces, with innovative and personalized services." Fiona Fernández assures that occupancy improves daily and highlights that they have a strong pull in the North American market by being on the Marriott Bonvoy platform, which has 220 million members worldwide. "There is a lot of anticipation. Even the neighbors are asking when it opens. We are looking forward to Monday when they can get to know the hotel and visit it," she declares.

With a ground floor plus four more floors, it will add 190 accommodation places to the capital of the Costa del Sol. Additionally, it will have 40 underground parking spaces, 15 of which will be for residents in nearby homes. In total, the operation represents an investment of about seven million euros, funded by a company based in Barcelona of which Andrés Oriol Roca, the Catalan businessman who promoted a four-star hotel already open in the Soho area, the Icon Malabar, between Casas de Campos and Tomás Heredia streets, is a part. Also behind this project is Francisco Martín-Consuegra, the former businessman of the hotel now rising on the site of the Andalucía cinema, a project that was eventually sold to the Piqué group.

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are the destinations where this chain is present in ten countries, totaling 9,000 units.

The establishment's attractions include being near the future San Andrés marina and it is managed by the Sonder by Marriott Bonvoy chain, an international firm that last summer signed a strategic licensing agreement with Marriott International. Sonder landed in Spain in 2021, where it has establishments in Madrid and Barcelona. It is also present in several European cities. The group advances that "they are distinguished by offering an accommodation experience that combines comfort, quality, and contemporary finishes, with personalized services."

The General Manager of Sonder reveals that "we are already eager to look for new locations in Málaga, which is a global destination that offers everything." Fernández is proud of how the project has developed in this city: "We have been very fortunate in creating the team. Everything has flowed very well with the property, the culinary commitment, and the team in general. A good fit."

Considered a leading brand of premium apartments with cutting-edge design and intimate boutique hotels serving the modern traveler, Sonder assures that "it offers inspiring and carefully designed accommodations, as well as innovative and technological service, all combined in an unmatched experience." Launched in 2012, it has a presence in more than 40 markets, in ten countries and three continents with approximately 9,000 units. The company details that "the app of this chain offers guests complete control over their stay. With self-service features, easy check-in, and 24/7 on-site assistance, Sonder's amenities and services are just a tap away, creating a world of better stays for everyone."


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