Marbella records the highest average stay in June since 2016

Marbella has once again ranked as one of the most profitable tourist destinations in Europe during the past month of June, according to data from the National Institute of Statistics (INE), which reflects a hotel occupancy rate of 80.08 percent, an average stay of 3.95 nights, the highest since 2016, and record figures both in average price per room and profitability. Last month, the municipality welcomed 68,630 travelers, who generated a total of 270,796 overnight stays. "The average stay index confirms the upward trend in visitor loyalty, especially within the high-income segment," noted Laura de Arce, the general director of the sector, who specified that the town reached a revenue per available room (RevPAR) of 214.08 euros, and an average room rate (ADR) of 268.97 euros, historical highs for this period of the year.

The local official emphasized that "these statistics represent the solid positioning of Marbella within quality tourism, despite a highly competitive environment and factors such as connectivity issues or instability in last-minute bookings." She also highlighted that "an average stay of almost four nights is a very positive sign of visitor satisfaction and the sustained appeal of the destination." Regarding employment in the hotel sector, June ended with 3,662 active workers in accommodation establishments, which represents an increase of 240 jobs compared to the previous month, "a fact that reinforces the importance of tourism as an economic engine of the municipality," she stressed.

De Arce added that "the city continues to attract a type of traveler who values excellence, exclusivity, and a differentiated offer and this not only translates into high occupancy rates, but also into strong profitability, which confirms Marbella's leadership in the field of premium tourism in the Mediterranean." "The market behavior during June shows notable stability in demand and strengthens the position of the town as an international benchmark," she stated.