The US is already the second most important market for hotels in Malaga city.

Hotels in the capital of Malaga have already noticed the increase in American tourists. Data from the Hotel Occupancy Survey, conducted monthly by the National Institute of Statistics (INE), indicates that June was the second month for overnight stays in Malaga, with a total of 21,146 nights booked by 10,655 hotel travelers. The United States is only surpassed by the United Kingdom, with 39,180 overnight stays made by 17,208 British tourists staying in hotels in Malaga.

From the Malaga City Council, the importance of this boom in the North American market is highlighted, and they explain that, according to Turespaña data, their average spending in 2024 was 2,113 euros in Spain, rising to 2,437 euros for those staying in Andalusia. Additionally, they point out that a key element in this increase in demand is the fact that from May to September, Malaga is connected daily to New York via United Airlines.

The Councilor for Tourism of the Malaga City Council, Jacobo Florido, provides overall data for June and notes that the city received 162,328 hotel travelers during this period, who made 318,466 overnight stays, resulting in an average stay of 1.96 days. This represents a 13.32% increase in travelers and an 8.97% increase in overnight stays compared to the same month in 2024. By markets, the average stays of the Dutch stand out, at 2.78 days; the British, at 2.27 days; Germans, at 2.23 days; and Americans, at 1.98 days.

He also highlights that "Malaga maintained, after Barcelona, with an 85.4%, the second highest occupancy rate among the six most populated cities in Spain: with an average of 83.36%, followed by Valencia, with 79.61%; Madrid, with 78.25%; Seville, with 76.91%; and Zaragoza, with 67.4%".