Puerto Banús opens a Tourist Office with information in 95 languages

Puerto Banús, one of the most sought-after locations by travelers from around the world, has been equipped with a Tourist Office since yesterday. This office features a multilingual virtual assistant that offers personalized tours in 95 languages. The facility provides an intelligent and connected system aimed at improving service to tourists in one of the most exclusive marinas in southern Europe and strives to establish the city as a leading international destination. It also includes a digitalized service with accessible and personalized attention. The module is part of a municipal tourism digitalization plan that includes implementing the same technology at the Marbella seafront promenade; Plaza de Los Naranjos, one of the most emblematic spaces in the municipality; and San Pedro Alcántara. The municipality thus becomes the first destination in Andalusia with a network of smart and connected offices, according to the City Council. This initiative is part of the Major Cities Plan, co-financed equally by the Andalusian Regional Government and the Marbella City Council, with a total investment of ten million euros. The Puerto Banús Tourist Office has involved an investment of around 135,000 euros. "Marbella is the mirror to look at. The Puerto Banús Tourist Office is not just a service point; it is part of an intelligent destination management system, focused on data, efficiency, and user experience," stated Arturo Bernal, Andalusia's Tourism Councilor, who visited the facilities yesterday with the Mayor of Marbella, Ángeles Muñoz (PP). "It is one of the 16 initiatives included in the Major Cities Plan, which addresses various strategic lines. All of this, with a very clear focus, is to de-seasonalize, diversify, and regenerate," the councilor noted, advocating for tourism that goes "beyond sun and beach, centered on culture, sports, technology, or gastronomy, while caring for and respecting the environment." For the mayor, "this equipment strengthens the commitment to a modern, innovative city adapted to the current challenges of the sector." "The opening of this facility will allow us to be closer to the tourist in one of the most emblematic enclaves of the city, such as Puerto Banús. It also enhances the quality of service thanks to digitalization and accessible attention," she added.