Larios Street debuts a new design for the summer awnings

The traditional awnings on Larios Street have been installed for the Malaga summer and the Malaga Fair. A symbol that has become one of the characteristics of the summer season on the busiest street in the city. This installation is made possible thanks to the sponsorship of Mahou San Miguel, which once again has been awarded the space this year and can be extended for three more years.

Both Larios Street and Constitution Square feature these shaded areas. "They are sustainable, capable of reducing CO2 levels in the area thanks to the nanotechnology used in their fabric," explain representatives from Mahou San Miguel, who allocate close to one million euros to their complete sponsorship of the Malaga Fair, including this installation.

"We do not pay for the assembly or anything else; in fact, we receive money," states Teresa Porras, the councilor for Festivals, in a conversation with SUR. Mahou San Miguel handles the assembly and disassembly of the awnings on Larios Street and Constitution, which costs the company about 190,000 euros. Additionally, Mahou pays the City Council 90,000 euros for the sponsorship.

Regarding the design, this year it is new and simpler than in previous years. Although last year one could perceive a biznaga drawn on the awnings next to the San Miguel and City Council logos, this summer they have designed plain white ones with the 'Sentir Málaga' brand of the beer company and the two representative icons of the Malaga City Council. In total, there are 52 perforated awnings covering an area of about 4,000 square meters.