Potato tortillas by influencer María Pombo arrive in Málaga: this is La Martinuca

Málaga adds a new culinary attraction to its already diverse offerings with the arrival of La Martinuca, a brand that has revolutionized the concept of the Spanish omelette in Spain. Founded by Víctor Naranjo and backed from the beginning by influencer and entrepreneur María Pombo as a partner, La Martinuca opens its first delivery point in the capital of the Costa del Sol, also the first in Andalusia, marking its landing in the south of the country and the beginning of a new expansion phase.

The story of La Martinuca dates back to 2021, when Víctor Naranjo, inspired by his grandmother Martina's recipe, decided to commit to a business model focused on the Spanish omelette. In just four years, the brand has grown to include several locations in Madrid and Barcelona, surpassing 190,000 omelettes sold in 2024, with a revenue reaching 3.5 million euros. Now, with the opening in Málaga, La Martinuca consolidates its presence in Andalusia, incorporating a local team and bringing its star product to new homes through its home cooking format, a new delivery arrives in the city.

The secret of La Martinuca lies not in exotic ingredients or avant-garde techniques, but in a homemade recipe based on tradition: potatoes, eggs, salt, and extra virgin olive oil. Available with and without onions, the two versions that divide all of Spain in each new debate. Their omelettes, weighing 1.1 kilograms, are designed to be shared, though they are also available in individual servings. This is complemented by a meticulous preparation, which includes three successive cookings for the potato: blanching, poaching, and frying, as detailed by chef Pelayo Llavona, a key component of the project and responsible for faithfully transferring Martina's original recipe.

What can be ordered from Málaga

The menu of La Martinuca in Málaga replicates the options available in other cities, with a menu focused on Spanish omelettes and complemented by a selection of traditional dishes reinterpreted with a personal touch. In the main section, the omelettes without onions (€21.90), with onions (€22.90), and with caramelized onions (€25.90) share the spotlight with more innovative versions like the one with Asturian chorizo (€25.90), Cantabrian (€27.50), or foie (€32.50). All of them can be enjoyed in a full size, or in individual servings, with prices ranging from €13.90 to €19.90.

Additionally, La Martinuca's menu includes a selection of omelette sandwiches—which gained great notoriety after María Pombo appeared on La Resistencia—at €9.50 and €10.50. The menu is completed with dishes like ensaladilla with pickled tuna and piparra (€13.90), country salad (€12.90), creamy chorizo croquettes from León (€12.00), and stuffed eggs with pickled tuna (€9.00). In its "La despensa" section, customers can also find gourmet products to take away, such as Joselito cold cuts and Codesa canned foods.

Málaga, the beginning of a new phase in the south

The new establishment in Málaga operates under a delivery format, with orders available through platforms like Glovo. This formula, which represents 70% of the brand's total revenue, has been key to testing product acceptance in new locations without assuming significant initial risks. In the case of the Malaga capital, the public's response has been immediate, consolidating this opening as one of the most strategic moves of the year for the firm.

According to La Martinuca, Málaga is not just a new city on the map, but a gateway to the south. The opening was preceded by high demand from Malaga's own residents, who had long been requesting the presence of La Martinuca. In the words of the CEO, this new outlet means arriving "with the usual excitement and with the commitment to meet their expectations, as if we were doing it in their homes".