The Costa del Sol already receives half a million luxury tourists per year

The province of Malaga is consolidating itself as a destination for so-called high-value tourists. The latest data from Turismo Costa del Sol indicates that there are already half a million luxury tourists per year. This was announced by Esperanza González, CEO of Turismo Costa del Sol, after receiving the One2One agency award for the best tourist promotion in the MICE and Luxury segments. "The award highlights the excellence of the Malaga destination and its consolidation as an international reference point," they highlighted.

At a gala held on Wednesday night, Esperanza González explained that these luxury travelers have a profile of professionals with high purchasing power, aged between 30 and 40 years. Additionally, she detailed that the average spending exceeds 600 euros per day and that they travel to the destination with budgets ranging from 3,000 to 50,000 euros. The key markets that have contributed to the growth of this segment, she mainly pointed to the United Kingdom, Germany, the Middle East, the United States, and Benelux. "The province of Malaga has the highest concentration of luxury and grand luxury hotels in Spain," she emphasized.

The CEO of Turismo Costa del Sol highlighted the importance of these segments in the tourism and economic development of the province. "These are two of the segments that bring us the most joy and are proving that we have a destination with an unbeatable offer and excellent professionals to meet the demands of the most demanding clients," she said.

600

euros per day is the average spending of luxury tourists who visit the Costa del Sol each year.

After highlighting the consolidation of the destination in recent years as "one of the leading destinations worldwide and has consolidated as one of the most relevant and attractive for our visitors," she provided data on the impact of luxury tourism and insisted that "it has enormous potential for the destination."

González emphasized that this product, which has experienced significant growth in recent years, brings important benefits to the economic activity of the province. "Its development also responds to a historical demand from the Malaga tourism sector, which called for greater attention to a segment that today is key to the positioning of the destination," she pointed out.