The Secret Ferrari Announcement in Malaga

If film shoots usually seek anonymity to protect from leaks about plots or product launches, the latest campaign filmed in Málaga ... has been a secret project in every sense. The main character had four wheels and was the star of the new Ferrari launch, which developed this model under lock and key to avoid any spoilers. With all that intrigue, the Italian manufacturer based in Maranello has just unveiled the new 296 Speciale, which not only surprised with its hybrid engine and its racing car lines that carry all the sporty personality of the brand, but also by the presence of Ronda and Málaga as the settings for its first races.

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The new model of the 296 series, at the Ascari circuit in Ronda. SUR

"It was a shoot with a lot of secrecy, and in fact, we filmed at Ascari, where the car did not leave due to confidentiality," explained Irene Manrique, head of locations at the Málaga-based production company A Film Location, who participated in this filming last March, with the 'service' directed by the Catalan company Vivi Films. The Ronda circuit, camouflaged in the middle of a natural landscape in the Serranía, is the main setting of this advertising campaign, as being a track surrounded by greenery facilitated the association of this model with the environment. "That's what was sought, since there are few circuits in the world within a natural park and with the beauty of Ascari," said the expert in filming locations.

In the images, a single urban location is also observed, and it turns out to be a familiar space: the recently remodeled Alcazaba tunnel. "After the reform, it has a very cinematic look and it also had enough length to film the scene," said Manrique, who added that, to maintain secrecy and go as unnoticed as possible, they opted for filming during the hours when the road is least used, between five and six in the morning. "Even the car was not brought in to preserve confidentiality," stated the head of locations, explaining that for the filming of the fast 'travelling' through the underground gallery a 'scorpio arm' was used, a crane with a camera mounted on a 4x4 to record the vision that the Ferrari driver would have from inside the vehicle.

At Full Speed

The rest of the campaign was shot at the Ascari circuit, which is usually common in this type of advertising launches. In fact, the head of A Film Location, along with the Málaga scout Tate Aráez, has also been at the Ronda mountain track this year to film another production at full speed also driven by a luxury brand, Maserati. In the ad for the new Ferrari 296 Speciale, the car appears in the dark in the circuit boxes and gradually reveals parts of its spectacular bodywork until it speeds out of the garages onto the track to take on the curves one after another. With included skids and against the exclusive backdrop of the Ronda mountains.

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Frame from the remodeled Alcazaba tunnel, in the ad for the Ferrari 296 Speciale. SUR

Located on the road between the city of Tajo and Campillos, Ascari changed hands three years ago when its creator, the Dutchman Klass Zwart, sold this exclusive society to two firms, one Swiss and the other Argentine. Last 2024, the circuit, which has a 5,425-meter track and a total of 26 curves, was completely remodeled. A project that included a building dedicated to prolonged vehicle parking and workshop area (paddock); and another for pitlane service use for garages. Some of these new facilities appear in the launch campaign for the new Ferrari model.

The Ferrari 296 Speciale has been launched as the "most fun on the market" and will have a base price of about 400,000 euros

The 296 Speciale, which also has a convertible version, has been launched by the Italian brand as the "most fun on the market" and with a modern stylization of the traditional sports image of the brand. There is not yet an official price for this car, but it is estimated that it will exceed 400,000 euros in its most 'affordable' version. For the filming of the ad shot in the province, the Nürburgring green model with two white stripes on the roof and hood, and the number 25 on the side, was used, which pronounce the racing car aspect of this hybrid that also boasts an environmental spirit and emission reduction.

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Málaga, absolute protagonist of the new Endesa ad

Although television series have boosted income from shootings in recent years, the most common productions in the province are still advertising, both audiovisual and photographic campaigns. According to data from Málaga Film Office, which manages the recordings in the capital, last year nearly a hundred ads were shot, some for well-known brands such as Beefeater, COOP, Renault Scenic, MiColchón, and Covap, while this year the multinational energy company Enel/Endesa also made the city the protagonist of its spring campaign. Ironically, this last ad was also directed by the tandem formed by the Barcelona-based production company Vivi Films and the Málaga-based A Film Location. "Whenever we can, we bring the shoots home," Irene Manrique emphasized.

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