Andalusia wants to attract more Andalusian tourists

Andalusian tourists are key for Andalusia, especially when there are signs of a slowdown in national demand. In this context, the Regional Government has activated... professional sessions that will tour several provinces and involve a hundred travel agents. The Department of Tourism has announced that this campaign starts today, the 7th, and will continue until the 10th. About 50 Andalusian companies will meet to present their proposals.

The campaign, named 'Andalucía in Andalucía', will visit the cities of Seville, Jerez de la Frontera (Cádiz), Málaga, and Granada. "The B2B action, aimed at tourism intermediaries, in this case, wholesale and retail travel agencies, aims to facilitate, expand, and update knowledge of the Andalusian destination with the help of local and provincial tourism entrepreneurs and institutions," they explained, to clarify that the goal is "to improve the positioning of the Andalucía brand and increase business share in the region."

100

agents and 50 companies participate in these sessions to reactivate the Andalusian market.

It is worth noting that last year more than 5.4 million travelers from various provinces of the community stayed in Andalusian hotel establishments, where they made more than 11.6 million overnight stays. "Andalusians are the main tourists within their community, followed by people from Madrid, Valencia, and Catalonia," they specified.

The campaign kicked off in Seville and will continue in Jerez de la Frontera tomorrow, the 8th; Málaga, on the 9th; and Granada, on the 10th of April. The sessions include a 'workshop', the presentation and tasting of Andalusian products, and dynamic activities. Last year, these initiatives, which also extend to the national level, generated 23,000 business meetings with intermediaries of the Spanish market. "These meetings, of which 18 editions were held in a total of 17 cities in Spain, allowed community professionals to connect with the travel agencies and tourism companies that make up the main demand for the region," they pointed out.