Luis de Javier, María Escoté, Álvaro Calafat, and Álex de la Croix at the Fashion Forum of the Automobile and Fashion Museum in Malaga

The Automobile and Fashion Museum of Málaga presented this Wednesday the fourth edition of the MAM Fashion Forum (MFF) scheduled for April 25, themed 'Streetstyle, Street Wear. The Fashion Revolution.' The event promises a bold and original lineup to highlight the most significant and transformative trends in contemporary fashion, featuring designers Luis de Javier, María Escoté, and Álvaro Calafat, multidisciplinary artist Álex de la Croix, and the Málaga-born singer Eazyboi, among others.

"We wanted to offer a different perspective on fashion. We look back a few years, to the 1950s, where for the first time some subcultures began to take center stage," commented Elvira Carrera, co-director of the Automobile and Fashion Museum of Málaga. Thus, the 4th MAM Fashion Forum will question, debate, and celebrate how 'street style' and 'streetwear' have influenced the redefinition of fashion as a space of creative freedom.

For this edition, the museum has introduced a diverse profile of participants spanning various cultural fields such as film and music, all under the prism of fashion. Starting at 11 AM on April 25, the day will feature thematic panels with various participants. This diverse and innovative edition will include two prominent designers, María Escoté and Miguel Becer, who will discuss 'Identity and Expression'; Luis de Javier will share his reinvention of traditional Spanish motifs to reflect the evolution of men's fashion and the transition to gender-neutral fashion; queer actress and activist Álex de la Croix and singer Eazyboi will share their experiences from different fields alongside Málaga designer Álvaro Calafat, and stylist Carla Paucar and photographer and DJ Gerard Estadella will conclude with 'Fashion as Language'.

During the presentation of the program, which took place at the Matiz restaurant in the Molina Lario hotel, the delegate for Employment, Business, and Self-Employment, Carmen Sánchez, emphasized that this national event "will generate significant activity in all respects, from hospitality to hotel industry... Of course, highlighting this very important fashion industry, especially in recent years when so much is being invested in our province in fashion."

In turn, the deputy and head of the 'Málaga de Moda' brand, Esperanza González, emphasized that "in such an important sector as fashion, which generates so much employment and wealth, and is completely dynamic, there are always people who have something to teach and people who have something to learn, and one of the functions of this MAM Fashion Forum is just that, to share ideas, visions, techniques, and projects."

The launch of the new edition of MFF also served to inaugurate the photographic exhibition 'The Fashion Revolution', a display featuring 13 images that capture the 'streetstyle' and 'streetwear' themes of this fourth edition of the MFF. To this end, MAM has partnered with the Molina Lario hotel, where the photographs by Luis Manuel Gómez Pozo will be exhibited until April 30, showcasing model Carmen Serrano wearing masterpieces from major designers like Versace, Gucci, Dior, and Kenzo, among others, combined with more casual and accessible accessories, achieving a balance between luxury and everyday life.

The museum space also hosts from this Wednesday, April 2, a series of lectures, discussions, and temporary exhibitions with major fashion figures such as Ágatha Ruiz de la Prada, the Málaga-born Rafael Urquízar, and Pablo Erroz, one of the most promising designers of the moment. All events are framed within the Fashion Month with the goal of bringing fashion closer to the general public, offering a unique space for interaction between designers, brands, and fashion enthusiasts. The lectures will be open to the public until full capacity is reached, with prior reservation required on the MAM's official website.

The Fashion Month and the 4MFF are supported by the Municipality of Málaga, sponsored by the Andalusian Regional Government and the Provincial Council of Málaga through its brand 'Málaga de Moda, Talento Original'.