The organic supermarket chain Veritas opens its first store in Marbella and reaches four sales points in Malaga.

Veritas, a supermarket chain specializing in organic food, will open its first store in Marbella this week. Following the launch of its first two centers in Estepona in 2024, the company opened a facility in Mijas last March, and is now inaugurating its fourth supermarket in the province of Málaga. The new store, which will open its doors this Thursday, May 28, is located at 34 Ricardo Soriano Avenue. The new Veritas outlet in Marbella spans 250 square meters and offers over 6,000 products with organic certification. The store, which provides one hour of free parking for its customers, will operate from 9:00 AM to 9:30 PM, Monday to Saturday. Veritas states that it has driven the hiring of seven individuals for this center, prioritizing local employment. Moreover, the supermarket maintains a "firm commitment" to local and seasonal products, featuring 100% organic suppliers from Alhaurín de la Torre, Marbella itself, and the Axarquía region. "The arrival in Marbella allows us to increase the penetration of organic products into new homes on the Costa del Sol, which is essential for transforming the current consumption model. With this, there are now four outlets in the province of Málaga. Each new opening shows that it is possible to offer a shopping basket that takes care of people's health and, at the same time, is respectful of the planet," explains Anselmo Méndez, General Manager of Veritas. Veritas’s other stores on the Costa del Sol are located in the Estepona Park, Estepona Paraíso, and Miramar Mijas shopping centers. With this opening, Veritas now has a total of 97 supermarkets (including the online store), spread across the regions of Catalonia, Basque Country, Navarre, Balearic Islands, Community of Madrid, Valencian Community, Andalusia, and Galicia, as well as Andorra. After 24 years of operation, Veritas aims to exceed 100 supermarkets by 2026. As an additional service to the supermarket, besides a self-service bakery, home delivery and Click & Collect are also available. Veritas emphasizes its commitment to the ecological model, where all agricultural products are grown without chemical synthetic fertilizers or pesticides. The company highlights that all food offerings at Veritas "have organic certification, are sustainable, and socially just," particularly noting over 550 own-brand references, "a combination that bets on taste, quality, and very competitive pricing." As part of the launch campaign, Veritas will offer a 30% discount on selected items until June 24, supplemented by other promotions during the first few days of opening, such as a draw for a year of free shopping. Veritas closed the fiscal year 2025 with a record turnover of 140 million euros, a 14% increase (122 million the previous year). "This growth is supported both by an increase in sales and by a national expansion strategy, which continues ambitiously throughout 2026," details the report. Veritas Group was founded in 2002 in Barcelona and now has 97 stores, in addition to the online store, serving 250,000 families in Catalonia, Basque Country, Navarre, Balearic Islands, Madrid, Andorra, Valencian Community, Andalusia, and Galicia. Veritas produces the bread, pastries, and ready-to-eat organic meals it sells in its stores. Through its subsidiary Veritas Food Service, the group distributes to communities such as schools, hospitals, companies, and in hotels and restaurants throughout the Peninsula and Balearic Islands. With more than 6,000 products, Veritas was the first European supermarket to achieve B Corp certification in 2016, in recognition of its commitment to the health of people and the planet.