Frigiliana leads the 'Top 10' of the most popular Andalusian villages for a getaway

Pilar Martínez

Málaga

It is a favorite spot for travelers. Few tourists resist strolling through its streets. But the appeal of Frigiliana is growing. This municipality in the Axarquía area leads the 'Top 10' of Andalusian localities most searched on the internet for a getaway. This is highlighted by the vacation rental platform Holidu in a study that analyzes the monthly search volume of the towns in Andalusia with less than 5,000 inhabitants most consulted when planning a trip. The map of these 'viral' municipalities only includes Frigiliana in the province of Málaga, while it does point out several white towns of the Sierra de Cádiz and more hidden corners of Granada, Jaén, Sevilla, or Córdoba.

Specifically, Frigiliana records an average of 3,380 searches per month by those looking for a place to escape the routine. The figure is much higher than Setenil de las Bodegas, in Cádiz, which follows with 2,380. The podium is completed by Grazalema from Cádiz with 1,260.

The rest of the ranking is made up, in order of interest, by the towns of Granada of Pampaneira and Lanjarón; Baños de la Encina in Jaén; the Granada towns of Capileira and Castril; Aguadulce in Sevilla, and Zuheros in Córdoba.

From Holidu, they highlight that Frigiliana attracts those who seek authenticity, local crafts, and gastronomy

From Holidu, they highlight that Frigiliana attracts those who seek authenticity, local crafts, and a gastronomy where olive oil, avocado, and sweet wine have a lot to offer. "It leads the ranking of the most searched Andalusian towns on the internet and it is no coincidence. This small municipality in the Axarquía of Málaga seems designed for aimless wandering. Its whitewashed alleys, flowerpots full of geraniums, and views over the Mediterranean coast have made it one of the most popular photographic destinations in Andalusia," they point out, explaining that for this study they used data from the Semrush site and examined the average monthly search volume on Google over the last twelve months with the keywords 'what to do in' and 'what to see in' along with the name of each municipality. "These criteria are based on the definition of a small municipality by the National Institute of Statistics (INE). From this analysis, a ranking of the small municipalities with the highest search volume was developed. In the event that several municipalities had the same search volume, those with fewer residents were prioritized," they specify. The data collection was done in April 2026.

• More topics
• Google
• Crafts
• Travel
• Tourism
• Frigiliana
• Andalusia
• Setenil de las Bodegas
• Grazalema
• Costa del Sol
• INE