Costa del Sol Tourism activates the call for 'startups' that want to participate in its business accelerator


Costa del Sol Tourism activates the call for 'startups' that want to participate in its business accelerator
Una de las sesiones de la aceleradora de Costa del Sol Tourism Hub. -
30 April 2026
Málaga
Costa del Sol News

Costa del Sol Tourism is launching the eighth edition of its business accelerator. This time, it focuses on projects centered on Artificial Intelligence solutions applied to tourism. To this end, it will select from the innovative candidate companies to be part of the Tourism Hub those startups working on projects in this line. The registration process is carried out through the accelerator's website and will be open until May 31.

From this public company, it is pointed out that "the accelerator evolves as a space specialized in tourism technology, with the aim of offering an environment where innovation, real market, and direct access to the industry converge. Costa del Sol acts in this context as a validation environment for the selected projects." They remind that the program is aimed at technology-based companies that have a defined and scalable business model, in a phase of growth or advanced validation. In total, Costa del Sol Tourism will select a maximum of ten initiatives to participate in the acceleration process.

The selected startups will benefit from a personalized program that combines strategic mentorships with experts from the tourism and technology sectors, individual sessions with specialists in key areas, and direct connection with relevant actors in the destination's ecosystem. Additionally, participants will have the support of the Málaga Business Angels Network in seeking funding.

70

startups

have already benefited from the Costa del Sol Tourism Hub program, most of them with a technological base applied to tourism.

The CEO of Costa del Sol Tourism, Esperanza González, values the importance of this initiative within the destination's strategy. In this sense, she points out that "this program allows the promotion of innovative projects that provide solutions to the tourism sector and contribute to its evolution." Therefore, she advances that "Artificial Intelligence is presented as a key tool to improve competitiveness, efficiency, and the visitor experience" and states that among the priority application areas are intelligent destination management, visitor experience, sustainability and efficiency, tourism marketing, business management, and the development of solutions linked to blue, cultural, and experiential tourism.

Costa del Sol Tourism Hub has already accelerated a total of 70 companies, most of them technology-based and linked to different tourism segments. "This trajectory consolidates the program as a reference initiative within the field of tourism innovation," she specifies.

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