A real estate agency in Marbella creates a conversational AI housing search tool: the buyer describes how they want to live and the system finds them a house.

Costa Sunsets, a real estate agency in Marbella, has launched a home search engine that uses artificial intelligence (AI) to interpret descriptions in natural language and match them with the descriptions of hundreds of available properties in the area, analyzing both texts and images. The result is a system that identifies properties that best fit the lifestyle the buyer envisions, not just the square footage they have selected in a filter, according to the company. "Instead of browsing through hundreds of listings and filters, buyers can describe in conversation the house they imagine and the technology takes care of finding the properties that really match that lifestyle," explained Costa Sunsets CEO Omèr Frijns this Tuesday. The firm has been recognized with the Best Real Estate Agent Spain and Best Property Agency Spain 2025/26 awards at the Property Awards. "Imagine being able to search for a house as you would tell a friend: 'I want a modern villa with sea views, lots of natural light, and just a few minutes from the beach in Marbella.' No dropdowns, no checkboxes, no pressure to know whether what you're looking for is called an 'attic' or 'penthouse'," Costa Sunsets states to explain the capabilities of its AI searcher. The agency, which defines itself as a boutique agency, asserts that its technological commitment comes at a time when Marbella is experiencing an "unprecedented" demand in the luxury segment, driven by international buyers from the United Kingdom, the Netherlands, Germany, the Nordic countries, and the Middle East. "The prices of prime villas have seen significant increases in recent years, pressured by the scarcity of exclusive land and by the influx of a buyer profile that demands digital services commensurate with their purchasing power," the company details. According to Costa Sunsets, it is precisely this international client—accustomed to platforms like Airbnb, Zillow, or Rightmove—who "has the least tolerance for traditional search engines." After detecting this "gap" in the market, the agency has launched this new searcher, which falls within the segment known as 'proptech' and is not coming to Marbella as a future trend but as an "operational reality." "Cities like Dubai, Miami, or Lisbon have been benchmarks in the adoption of real estate technology for years. From fractional digital investment to augmented reality tours, global proptech is already moving billions. Spain, however, has been lagging—until now. With this initiative, Marbella aspires to be the first luxury residential market in Spain to systematically adopt conversational AI in the search process," he comments. "Marbella and the Costa del Sol are becoming a meeting point between technological innovation and the international real estate market. It is a global, dynamic market very open to the adoption of new digital solutions." Costa Sunsets Developments is an agency specializing in exclusive properties on the Costa del Sol, founded by Bianca Omloo and her son Omèr Frijns. Bianca has over 20 years of experience in the Marbella market and more than 300 million euros in real estate sales. Based in Marbella, Costa Sunsets offers a selection of villas and contemporary residences in the most sought-after locations on the coast, alongside relocation services, financial consulting, and personalized advice for international buyers.