Mijas creates a public-private tourism board to integrate the sector into decision-making

The Mijas City Council has established a tourism board, a public-private partnership, aimed at integrating the business sector into the joint decision-making process for strategic decisions. Key aspects such as promotion and planning of the destination and shared projects will be the purpose of this initiative, which will be named Mijas Lab – Tourism Cluster, and includes representatives from entities such as the Association of Hotel Entrepreneurs of the Costa del Sol (Aehcos), the Association of Hoteliers of Málaga (Mahos), and the Association of Beach Entrepreneurs (Aeplayas), among others.

The Mayor of Mijas, Ana Mata, and the Tourism Councilor, Arturo Bernal, have presided over the establishment of this board, which has addressed the sector's demand to the Spanish Government for an immediate solution to the disruption of high-speed rail service on the Madrid-Málaga corridor. The councilor praised Mijas's commitment "to integrating entrepreneurs into understanding the needs and challenges of the sector, in a necessary common governance that gives voice and decision-making power to the private initiative in the decisions that are made."

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Mijas Lab – Tourism Cluster will serve as a place for proposals and analysis of the tourism reality of Mijas, as well as its strengths and weaknesses. It will be the link between the public institution and the private initiative to prioritize needs and projects that enhance visitor attraction, improvement of segments, and attraction of investments.

Furthermore, it will unify the interests of promotion and planning that are essential for both the business sector and public administration, and will share structural elements of the tourism offer, such as accommodation capacity or the expansion and improvement of different segments to enhance Mijas's capabilities.