Torremolinos launches a campaign in 35 taxis in Berlin and on screens in downtown Berlin

Torremolinos is expanding its promotion reach to the center of the capital and to 35 taxis of the city as part of the ITB Berlin. The campaign was introduced by the town's mayor, Margarita del Cid, who stated that "the tourism strategy implemented for this fair involves launching various promotional actions that will generate almost 3.5 million impressions with the aim of retaining and continuing the growth of the German market."

Del Cid highlighted the importance of this key event for the tourism industry and stated that "it continues to be a fundamental showcase to project Torremolinos' tourism offerings in a market that has been on an upward trend since the pandemic, with high purchasing power and great interest in the segments where Torremolinos leads."

To consolidate these figures, the municipality is being promoted on Berlin taxis with a tourism campaign that gives voice and face to the essence of the city: 'Tremendous Torremolinos' is a journey to the heart of everyday life where its diversity and history are claimed through its people. The mayor stated that "this promotional action is expected to create one and a half million impressions and will run until March 15 on a total of 35 taxis that display Torremolinos' promotional creativity on both sides."

Simultaneously, the campaign with the slogan 'The Origin of Paradise' is also present this year at Uber Platz, one of the busiest spots in the German capital, where, from today until March 5, a total of twenty-one screens will broadcast promotional content of Torremolinos, with an expected impact of almost two million people.

The municipality is also present through promotional vinyls at the fair's stand with QR codes featuring the image of the new campaign, through which the town's offerings can be discovered, in addition to offering brochures and promotional products of the destination.