The Ajobacalao Route will reward the best flavor and promotion of this traditional dish

Vélez-Málaga experiences one of its traditions during Lent, the Ajobacalao Route, which pays tribute to one of the most representative and traditional dishes of Vélez cuisine. This third edition will be celebrated until April 5 and comes with new features, such as the creation of a 200 euro prize for the best promotion of ajobacalao and a special mention for the best dish valued for its flavor.

For the promotion distinction, formats such as videos, photographs, and even proposals made with artificial intelligence will be evaluated, always from a creative and positive use. The choice of the contestant with the best flavor will fall on the residents of the municipality, thus strengthening the connection between tradition, hospitality, and citizenship.

Additionally, a special mention will be awarded to the ajobacalao best valued for its flavor, thus focusing both on the promotion and the gastronomic quality of the dish, the respect for the tradition of the recipe, and the experience offered by the participating establishments.

The public can vote very simply, through a QR code included on the route's poster. Promotional proposals, whether videos or photographs, will be sent through the channels indicated on the poster itself and on social media.

The presentation event of the 2026 Ajobacalao Route was attended by the first deputy mayor of the Vélez-Málaga City Council and deputy mayor of Torre del Mar, Jesús Pérez Atencia; the Councilor for Industry and Commerce, Beatriz Gálvez; and the manager of Axarquía Me Gusta, César Díaz, who highlighted the qualities of this dish deeply linked to the identity of the municipality and the Holy Week of Vélez-Málaga.