Casares presents the tourism campaign "Experience Casares 365 Days a Year"

The City Council of Casares presented its new tourism campaign this evening under the slogan "Experience Casares 365 days a year," an initiative aimed at highlighting the experiences, sensations, and offerings available throughout the year in the municipality.

The event was held at Finca Cortesin, a location chosen for representing the model of quality, excellence, and sustainable tourism that the municipality strives for.

During the presentation, the mayor of Casares emphasized that the campaign is based on a simple idea: "Casares is not just visited, it is experienced," highlighting that the municipality is much more than just its famous white village image.

"Casares is a place that invites you to stay, return, and repeat. A destination where there is always something new to discover," he remarked.

The mayor also praised the privileged location of the municipality, between the Costa del Sol and the Serranía de Ronda, which allows it to offer sea, nature, mountains, culture, and cuisine in one destination, while still preserving a way of life connected to traditions.

Furthermore, he recalled the historical link of Casares with Andalusia as the birthplace of Blas Infante, a key figure in Andalusian identity.

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The new tourism campaign aims to show that Casares is a lively destination throughout the twelve months of the year, focusing on the moments, celebrations, and experiences that can be enjoyed in each season: from the pride of Andalusia Day, carnival, or Holy Week, to summer fairs, the Night of San Juan, autumn routes, or Christmas, when the village transforms into a large nativity scene.

The central focus of the campaign is a promotional video made by Recuerdos Films, a production company that the City Council has been collaborating with on tourism campaigns for the past three years. The video captures the essence of the municipality with images that invite viewers to discover Casares throughout the year.

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Additionally, the City Council presented an original promotional format: brochures designed like a color chart, where each shade represents an experience or sensation associated with different times of the year in the municipality.

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The campaign was initially planned to be presented at the International Tourism Fair (FITUR), but the City Council decided to postpone it after the cancellation of much of the Andalusia pavilion's schedule due to the mourning declared for the tragedy in Adamuz.

The mayor emphasized that this campaign aims to invite people to discover Casares beyond just a one-time visit, showing that the municipality offers 365 days of experiences and reasons to return.