Marbella renews the image of its coastline with the artistic transformation of its 19 lifeguard towers

The Marbella City Council has launched the artistic renewal of the 19 lifeguard and first aid towers in the municipality, an action that is part of the municipal strategy of continuous improvement of the coastline and reinforcement of the city's visual identity. The councilor for the sector, Diego López, explained that the intervention includes the individualized design of each of the towers located in the municipality, incorporating a contemporary aesthetic proposal that dialogues with the Mediterranean environment and the unique landscape of Marbella. "The goal is for these infrastructures, essential for ensuring the safety of swimmers, to integrate harmoniously into the coastal landscape and contribute to projecting a modern and well-cared-for image of the municipality," he pointed out.

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The project, which is expected to be completed before Easter, starts from a global conception of the coastline as a space where functionality, safety, and aesthetic quality must coexist. "In this way, the towers fully maintain their operability as strategic points of surveillance and user care, while incorporating an artistic treatment based on the use of color and visual composition, generating a more attractive presence within the beach landscape," the councilor indicated.

Furthermore, with this action, the City Council reinforces its commitment to excellence in public service management and the improvement of urban space, understanding that the quality of a tourist destination is also built through attention to details and the visual coherence of its facilities. The renewal of these structures also contributes to consolidating a recognizable and homogeneous image throughout the Marbella coastline. "The initiative is part of a broader set of actions on the city's beaches and is complemented by the artistic painting of the moraga boats, forming a project that enhances the maritime tradition, local culture, and aesthetic innovation, while projecting a renewed, dynamic, and quality image of the municipality's coastline," López emphasized.