The organic supermarket chain Veritas expands in Malaga with a new store in Mijas.

The Veritas supermarket chain, specializing in organic food, continues to strengthen its presence in Málaga. Following the opening of its first two centers in Estepona in 2024, the company is taking a new step in its expansion plan with the official inauguration of its third supermarket in the province, located in the Miramar commercial park in Mijas this coming Thursday, March 5. With this third point of sale in the province of Málaga, Veritas now has 95 supermarkets (in addition to the online store), distributed across Catalonia, the Basque Country, Navarre, the Balearic Islands, Madrid, the Valencian Community, Andalusia, and Galicia, as well as Andorra. This opening comes just days after the debut of another supermarket in the heart of A Coruña, the first of this year. With 24 years of history, Veritas aims to exceed 100 supermarkets during 2026. The new point of sale has an area of 400 square meters, offering more than 6,000 products with organic certification. The establishment, which has a shared free outdoor parking for its customers, will have opening hours from 9:00 AM to 9:30 PM, Monday to Saturday. Veritas has promoted the hiring of nine people for this center, prioritizing local employment. Additionally, the supermarket will maintain a "firm" commitment to local and seasonal products, working with local suppliers from Alhaurín de la Torre, Marbella, and the Axarquía region. "Veritas firmly believes in an ecological model, in which all agricultural products are grown without chemical synthetic fertilizers or pesticides. In fact, all the food offerings at Veritas have organic certification, are sustainable, and socially fair. Particularly noteworthy are the more than 550 own-brand references, a combination that bets on flavor, quality, and very competitive prices," the chain reported this Monday. As a launch campaign, Veritas will offer a 30% discount on selected items until March 25, which will be complemented by other promotions during the first days of opening, such as a draw for a year of free shopping. The company closed the fiscal year 2024 with a turnover of 122 million euros, representing a growth of 5% compared to the previous year and consolidates its leadership in the specialized ecological sector. In addition to its network of stores, the group operates through Veritas Food Service, supplying more than 3,500 centers including schools, hospitals, and the catering sector throughout Spain. Grupo Veritas, founded in 2002 in Barcelona, produces bread, pastries, and ready-to-eat organic dishes that it sells in stores. Through its subsidiary Veritas Food Service, the group distributes to communities such as schools, hospitals, companies, and in hotels and restaurants, throughout the Peninsula and the Balearic Islands. The company points out that it is a pioneer in the introduction of products with organic certification. It was the first European supermarket to achieve B Corp certification in 2016, in recognition of its commitment to the health of people and the planet. B Corps represent the most advanced sustainable and regenerative business model in the world. "Unlike companies that only pursue economic ends, B Corps incorporate high standards of social and environmental performance, public transparency, and legal accountability," it explained.