The 49th edition of Expoplaya arrives in Torremolinos with 70 exhibitors

Expoplaya, the only national fair exclusively dedicated to beach entrepreneurs, will reach its 49th edition on February 20th, marking nearly half a century as a showcase event, which will take place at the Palacio de Congresos y Exposiciones in Torremolinos. It was introduced by the host mayor, Margarita del Cid, and the president of the Spanish Federation of Beach Entrepreneurs, Manuel Villafaina.

The event, featuring 70 exhibitors, expects to gather around 3,000 visitors including entrepreneurs, coastal municipalities, municipal technicians, and specialized companies, and as Villafaina mentioned, it is open to other provinces.

This sector showcase, which arrives just at the start of the season, is organized by the Andalusian Federation of Beach Entrepreneurs (Faeplayas), sponsored by the Ministry of Tourism and Andalucía Exterior of the Junta de Andalucía, and in collaboration with Fesempla, Efebe, and Turismo y Planificación Costa del Sol.

Expoplaya presents itself as a meeting point for entrepreneurs linked to sun and beach tourism. The fair acts as a showcase for equipment, demountable facilities, nautical solutions, and new proposals applied to the coastline, with an exhibition area aimed at facilitating commercial agreements and sectoral alliances.

The 2026 edition introduces as a key theme the so-called "chiritardeo," a new consumption slot linked to sunset that seeks to increase the profitability of beach establishments

The 2026 edition introduces as a key theme the so-called "chiritardeo," a new consumption slot linked to sunset that aims to enhance the profitability of beach establishments. The proposal seeks to transform the transition between morning and afternoon service into a differentiated experience with added value.

The Technical Sessions will include specialized sessions, such as an artisan coffee workshop under the "zero waste" concept and another on sustainable creative cocktail making, accompanied by musical proposals that recreate the experience of an Andalusian beach bar.