New Milestones for Tourism in Andalusia in 2025: 30 Billion Euros and Nearly 38 Million Tourists

2025 writes a new page in the history of tourism in Andalusia after closing a record-breaking balance in travelers, revenue, and job creation. A squaring of the circle that has set new milestones such as the region's largest industry surpassing for the first time 30 billion euros in revenue, an 8% increase from the previous year. Added to this is another historic figure of nearly 38 million tourists who have chosen Andalusian destinations for their vacations, representing a 5.2% increase from 2024. Arturo Bernal, the Minister of Tourism of the Andalusian Regional Government, presented a report concluding that "we are indeed very happy, not so much for the figures but for how things have been done and what the current orientation of the tourism model is. 2025 has undoubtedly been a historic year for Andalusian tourism. The results not only exceed our expectations but also confirm the solidity of a model that prioritizes quality, income, and employment. The government of Juanma Moreno has built a new tourism strategy that is supported by these data."

In this regard, he emphasized that the sector has created jobs for 482,000 workers, a 10% increase, with peaks of up to 531,000, and jobs with greater stability as temporality has been reduced to 20%. "The year-on-year growth is one of the highest rates in the historical series. Tourism generated 43% of all jobs created in Andalusia during the year. It is a fundamental engine for the prosperity of the region and for the creation of stable and quality job opportunities. We have moved away from the model that prioritized the number of tourists and now focus on the impact this industry has on the well-being of the Andalusians," stated the minister in a press release following a succession of sad events—the train accident in Adamuz and the storms—that prevented, as every year, the president of the Regional Government, Juanma Moreno, from detailing the entire report at the International Tourism Trade Fair (Fitur).

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The minister highlighted that tourist spending is increasing faster than the arrival of travelers and pointed out that the average daily expenditure was 87.35 euros, a 6.8% increase, while the expenditure per stay reached 542 euros, with an average of 6.2 days per trip. "These figures reflect a tourism that adds more value to the Andalusian economy and strengthens the social and business profitability of the sector," he specified.

Furthermore, he explained that "we are building a more balanced, sustainable model that reaches every corner of our land. Andalusia consolidates itself as a competitive and diverse destination, prepared for the challenges of the future," which he justified with data showing a better temporal and geographical distribution in the arrival of travelers. In this regard, he stated that a total of 775 Andalusian municipalities received tourists during 2025, and 49 towns included international tourism for the first time. And he confirmed that "all provinces recorded advances in travelers, overnight stays, and tourism employment, with particular dynamism in emerging destinations."

531,000

is the historic peak of employment reached by the tourism sector in Andalusia in 2025.

Regarding the response of Spanish and international tourism, he highlighted the historic record in arrivals of travelers from abroad, with a 6.6% increase from 2024 and above the national average. "Revenues from these foreign markets amounted to 20.076 billion euros, with a growth of 8.8%, which reinforces Andalusia's position as one of the most competitive destinations in southern Europe," he added, noting that the national market also continues to rise, with an increase close to 5%, while in the Costa del Sol it almost falls by the same percentage. "Andalusia consolidated itself as the top destination for Spaniards, with a 21% share in hotel accommodation," he specified.

Bernal linked this good performance on the international stage to "Andalusia having the best air connectivity in the history of the community, with 139,265 flights and 19.6 million passengers, and a strategy based on sustainability, quality, innovation, and legal security, supported by the Sustainable Tourism Law of Andalusia."