La Malagueta is at the forefront of bullfighting museums.

From visiting the bull pens, the infirmary, or the presidential box to immersing oneself in the essence and emotion of bullfighting through virtual reality with games, videos, and olfactory and sensory experiences, to admiring works of art with a bullfighting theme signed by Rafael Alberti, Nacho Martín, Denis Belgrano, or Christian Lacroix. This is the offering that, starting today, is provided by the Center for Immersive Experiences in Bullfighting (CEIT), located in the La Malagueta bullring, which with this combination of tradition and modernity positions itself at the forefront of bullfighting museums with a novel way of approaching the fascinating world of the bull.

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Francisco Salado and Francisco de la Torre jump into the ring

The center, with more than 350 bullfighting objects, five sensory experiences, six immersive rooms, and 16 places to visit, opened its doors this Friday to join the tourist and cultural offerings of Malaga and its province. The inauguration was attended by Francisco Salado, president of the Provincial Council, an institution that has promoted this project in public-private collaboration with the Malaga-based company Toroshopping, managed by Pedro Gracia, who will be in charge of managing the space; the Councilor for the Presidency of the Andalusian Regional Government, Antonio Sanz, the mayor of the capital, Francisco de la Torre; and the Director of Bullfighting Affairs of the Provincial Council, Borja Ortiz.

On an educational tour that allows both enthusiasts and newcomers to approach bullfighting, the CEIT offers the possibility, with the latest technology, to learn about the history of La Malagueta and its preceding bullrings; to explore the origins of man's connection with the bull in different cultures; to enter the pasture and its sounds; to learn about the different bullfighting techniques; to admire the costumes of matadors such as Antonio Ordóñez, Curro Romero, Mari Paz Vega, José Tomás, Manolo Segura, Paco Ojeda or Javier Conde and historic assistants like the Malaga native Manolo Ortiz; to immerse oneself in the connection of bullfighting with other arts and famous characters such as Orson Welles or Dalí and to learn about the different Malaga bullfighting dynasties.

Facsimile of the original poster for the inauguration of the arena

Additionally, among the treasures now on display at the CEIT is a facsimile of the mural announcing the first bullfight in La Malagueta -in 1876-, whose existence was unknown until a year and a half ago when it was discovered in the Carriquiri library in the Ventas square and was restored by Toroshopping after an agreement with the Community of Madrid that allows displaying a facsimile of that old poster in Malaga.

Visitors can also experience firsthand what it is like to face a bull through virtual reality with an interactive game or with 360 cameras that offer the option to watch a bullfight or rejoneo, as well as delve into the pasture where the brave bull is raised.

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Francisco Salado highlighted that today is a "historic" moment with the inauguration of a "pioneering" center globally and that it adds to the tourist offerings of Malaga. "This center is set to become one of the major tourist and cultural attractions of the province, a reference for lovers of the world of the bull and for all those who want to know our traditions and our way of understanding life," he emphasized.

"This center is set to become one of the major tourist and cultural attractions of the province," highlights Salado

For his part, Antonio Sanz stated he was "impressed" by this center that combines tradition and culture with technology and avant-garde and that allows approaching bullfighting in all its cultural dimensions as well as being a generator of economy, employment, and tourism. "Bullfighting is more alive than ever and has more future than ever," added the councilor.

"The city is enriched with this tourist and cultural offering," stated Francisco de la Torre, who described this initiative as "very appropriate."

OPENING HOURS AND PRICES

Open: Monday to Sunday

Hours: From 10 AM to 6 PM in winter and from 10 AM to 7 PM in summer

Prices: Between 7 and 14 euros