Freepik's technology stars in the first movie made 100% with AI, qualified for the Oscars

In a stealthy manner, generative AI has become a strategic ally of Hollywood. It's an open secret that there's a growing adoption of tools based on this technology to speed up and reduce the cost of producing movies and series. Tools like those developed by Freepik, a company specialized in applying AI to audiovisual creation, are finding a rich vein of customers in the film industry. A notable example is 'The Great Reset', the first movie produced entirely with AI that has been qualified for the Oscars, featuring technology from the Malaga-based company.

The film is directed by Spanish filmmaker Daniel H. Torrado and was produced using generative artificial intelligence tools within a scheme of human creative supervision with a 'human-on-the-loop' approach: direction, scriptwriting, editing, and artistic decisions remain in human hands, while AI integrates as an execution tool within the workflow. As Torrado states, "Freepik's contribution to the project has been valuable and this is reflected in the official acknowledgments in the movie credits." This recognition allows Freepik to claim that it has been part of a complete industrial feature film that has obtained institutional endorsement from the Hollywood Academy. The movie already has international distribution agreements in place, with the visibility that implies.

This is not the first high-level production to include Freepik's tools in its credits: its technology was also used in the Chinese series 'Beyond the Loop' (also created entirely with AI); 'House of David', a series that was number one on Amazon Prime; and the movie 'Here', directed by Robert Zemeckis, starring Tom Hanks. It is worth remembering that a few months ago, Freepik was featured in a report on the revolution that the use of AI is causing in the film industry, which was broadcast in prime time on the national U.S. network NBC.

Event in Los Angeles

This milestone of 'The Great Reset' being qualified for the Oscars coincides with the first event organized by Freepik in the heart of the film industry: Upscale Day LA, an event that has brought together filmmakers, designers, and artificial intelligence specialists in Los Angeles yesterday and today, solidifying Freepik's role as a strategic ally of Hollywood.

The event included the 'Disrupting Film' panel discussion, moderated by Bernie Su (three-time Emmy winner), where industry leaders discussed how AI is driving a change in narrative, production, and talent management. In addition to Joaquín Cuenca, CEO and co-founder of Freepik, the speakers included filmmakers who are already integrating AI into their workflows, such as Christina Lee Storm, head of studio at Secret Level, Nik Kleverov, creative director at Native Foreign and a leading voice on the future of storytelling, and Davide Bianca, an Emmy-winning director and co-founder of GRAiL.

"Upscale Day LA was not only a space for debate but also for practical demonstration of Freepik's AI suite. Attendees were able to explore workflows designed for real production, both in pre-production and post-production tasks," the company explains. Freepik thus consolidates an unusual position in the technology industry, not as a spectator of change but as an active part of a new way of making films, where artificial intelligence is no longer a promise or an experiment and becomes a real tool at the service of creativity, narrative, and professional production on a global scale.

Freepik, from Malaga, has emerged as a major Spanish promise in the field of AI, launching a growing range of tools for the creation and editing of images and videos with generative artificial intelligence. It has done so after undergoing a radical transformation over the last two years: from being an image bank to becoming the most used creative AI suite in the world. The U.S. market is a priority target for Freepik, which opened an office in San Francisco in 2023.