Victoria Beer Factory welcomes over 22,000 attendees in 2025

Victoria Brewery closed 2025 with more than a hundred events celebrated and an attendance exceeding 22,000 people, establishing itself as the nerve center of cultural activity in Málaga.

Located on Velázquez Avenue, the brewery has maintained a steady schedule of events and tastings throughout the past year, attracting both local public and visitors. This activity has reinforced its role as a meeting point open to the city and as a driver of cultural and social dynamism. Indeed, since its opening, it has been the venue for more than 490 meetings linked to culture, gastronomy, sports, and innovation.

Throughout 2025, Victoria Brewery once again participated in notable events on the Malaga cultural calendar, with activities related to the Malaga Festival or the White Night, among others. Additionally, it has hosted presentations of leading festivals such as Brisa or Weekend Beach Festival, among others.

Live music also played a significant role with the celebration of concerts within the series organized since 2018, featuring national bands like Varry Brava, David Otero, or Miss Caffeína, among other artists.

The gastronomic programming has equally occupied a prominent place. The facilities have hosted the first cycle of Duo of Ten, the final of the fourth edition of the Andalusia Pouring Contest, as well as various specialized forums promoted by La Carta Malacitana or the Gastronomic Academy of Malaga.

In the sports field, the brewery has been the venue for the presentation of the national Pickle Pro-Tour circuit, the first National Pickleball Circuit of the RFET sponsored by the brand. This activity was joined by the visit of the Royal Spanish Football Federation on the occasion of the first leg of the semifinals of the UEFA Women's Nations League or the farewell tribute to the Malaga athlete Carolina Navarro.

The technological transformation that Málaga is experiencing was also reflected in Victoria Brewery’s programming. Over the last year, it has hosted meetings focused on innovation and technology, generating spaces for debate on topics such as artificial intelligence or digital accessibility, bringing together companies and professionals from the sector.

Additionally, the space has served as a platform for the presentation of new projects and partnerships such as the renewal of the sponsorship with the Malaga Carnival or the scheduling of events organized by La Térmica.

Along with hosting events, Victoria Brewery has maintained its program of guided tours, aimed at spreading beer culture through a tour of the brewing process, packaging, museum, pouring, and tasting of different beer styles, accompanied by appetizers with the Sabor a Málaga seal.

During 2025, more than 12,000 people participated in these tours, showing interest in learning about the history and brewing process of a beer with nearly a century of history.