Meliá will manage the largest resort on the Costa del Sol

Starting next March, Meliá Hotels will manage the largest resort complex on the Costa del Sol, Holiday World, located right on the beachfront in Benalmádena. The hotel chain has announced that it will operate the 864 rooms that make up the three four-star hotels and Casamaïa, which includes 28 premium apartments designed for exclusive stays, featuring categories that include one-bedroom suites, penthouses, and family options. With this commitment, Meliá strengthens its presence on the Costa del Sol, a destination where it plans to invest more than 125 million euros in five five-star projects.

Gabriel Escarrer, president and CEO of Meliá Hotels International, stated that "the Costa del Sol has always been a strategic destination for Meliá, and the addition of Holiday World Resort reinforces our commitment to tourism quality and expansion in Spain's major tourist hotspots. We are proud to add one of Málaga's most complete complexes to our portfolio." Furthermore, the group's president, Pepa Peñarroya, highlighted that "this agreement marks a milestone for Holiday World, opening a new stage of growth and consolidation for our hotel project. Additionally, it will allow us to strengthen our vacation proposal, enhance our guests' experience through strategic renovations, and access new markets, supported by a partner with a solid track record and deep knowledge of the sector."

With this addition, Meliá increases to 22 the number of operational or upcoming hotels in the province of Málaga

From next March, Meliá will operate under the Affiliated by Meliá brand a complex that also includes a beach club of over 29,000 square meters, with nine pools, eleven jacuzzis, including a wave pool, slides and themed water areas, complemented by a varied dining offer. It also features sports facilities, with a center of over 3,600 square meters that includes tennis, paddle tennis, and basketball courts, a seven-a-side football field, and functional training areas. Additionally, for the 2026 season, it will add four Pickleball courts, becoming the first sports club of this discipline in a vacation hotel complex in Spain.

Meliá highlighted that this complex, owned by the Peñarroya Group, "is one of the most emblematic tourist developments on the Costa del Sol and a benchmark for the family and all-inclusive vacation model in the region." It consists of three superior four-star hotels, Holiday World Polynesia, Holiday World Riwo, and Holiday World Village, in addition to the premium Casamaïa apartments. They explained that "with more than 20 years of history, Holiday World has redefined the vacation proposal of the destination thanks to a comprehensive offer that combines leisure, gastronomy, sports, and wellness."

The hotel chain stated that each of the hotels in the complex has a distinct personality. In this regard, it detailed that "Holiday World Polynesia stands out for its inspiration from the exotic beauty of the Polynesian islands. With 328 rooms, including suites with jacuzzis and sea views, its facilities include an outdoor pool, bowling alley, mini-golf, play area, gym with massage area and sauna, as well as six restaurants and bars offering a varied culinary experience."

Likewise, they detailed that Holiday World Riwo, with 148 rooms, offers a family concept reflected in spaces designed for leisure, such as ball parks and slides, an outdoor auditorium, play area, and outdoor pool with solarium. This is complemented by three restaurants, a gym with massage area and sauna, and recreational activities that ensure fun for all ages.

Moreover, Holiday World Village is characterized by the spaciousness of its facilities. It offers 360 rooms and its proposal combines comfort and entertainment thanks to a wide range of spaces that include a recreational room with billiards, arcades and cinema, mini-golf, gym with massage area and sauna, and a spectacular Beach Club with nine outdoor pools. The dining offer is completed with six restaurants and pubs, making it an ideal option for families and groups looking for comprehensive experiences on the Costa del Sol. They also add the Casamaïa building, which offers 28 premium apartments.

With this addition, Meliá raises to 22 the number of operational or upcoming hotels in the province of Málaga, consolidating its leadership in one of Spain's main tourist hubs. "At the same time, the integration of Holiday World Resort into its portfolio reinforces the shared commitment of both companies to sustainable and quality tourism development on the Costa del Sol, and drives the evolution of the complex towards an increasingly competitive, modern model aligned with the new demands of travelers," they specified.

The general manager of Holiday World and advisor and partner of the Peñarroya group, Mari Francis Peñarroya, stated on her LinkedIn account that "this strategic alliance becomes a new business challenge for us and an opportunity to continue growing as a person. It's been 21 years dedicated to making Holiday World Resort a welcoming and unique destination for vacationing and working. Now it's time to push it higher and make it bigger, from another position and accompanied by those who know best how to do it: Meliá Hotels International. Thank you for having conquered us and for making this agreement possible."