This weekend, Torremolinos becomes the capital of rock & roll with the Rockin' Race Jamboree.

Torremolinos once again becomes the Spanish capital of rock & roll for a few days with the celebration of a new edition of the Rocki’n Race Jamboree, the largest festival in Spain, unique in Andalusia, and one of the most important in Europe dedicated to 1950s and 60s Rock&Roll. This event attracts around 40,000 people and will generate an economic impact of 12.8 million euros, also significantly affecting the occupancy of local hotels and the hospitality industry in the municipality, as reported this Friday by the Town Hall in a statement, which supports this event along with Tourism Costa del Sol and Tourism Andaluz.

This new edition, which has already sold out all its tickets, features the hotel La Barracuda as its concert venue, but the City Council has highlighted that other hotel establishments like Mediterráneo Carihuela and hotel Arcos de Montemar also benefit directly from this festival. For some establishments, it marks the beginning of the new tourist season, and for others, it increases their occupancy during this traditionally lower visitor period.

Rockin’Race Jamboree sells out tickets once again and will fill Torremolinos in the off-season

Economic and Touristic Impact

Other hotels like Pez Espada, Ocean House Costa del Sol by Melia Riu Nautilus, hotel Soho, or the Buensol apartments also report full occupancy, which for the Town Hall is "a demonstration of how the leisure and culture segment helps to break seasonality in the commitment to having a destination open all twelve months of the year." The hospitality industry is another sector that benefits directly from the celebration of the Rockin´Race Jamboree, a unique festival that significantly impacts the local economy.

80% of the attendees to this event are foreigners and the remaining 20% are national public. United Kingdom contributes the largest share of followers, ahead of Nordic countries, Germany, France, or Italy. The event generates an average of 4 nights stay with a half-board plan and attracts clients who spend in shops, taxis, or restaurants.

Poster of the Rockin´Race Jamboree in Torremolinos / La Opinión

The exclusivity of the international artists and the parallel activities, along with the level of the lineup, have resulted in sold-out tickets since 2018. This year, a total of 45 bands will perform in Torremolinos, featuring notable artists like Nick Lowe or Lee Rocker. Additionally, as the years go by, the festival has added more activities to enjoy the Costa del Sol in February, such as exhibitions, classic car demonstrations, live bands on the streets, or food trucks.

The festival takes place on various stages around the town such as Plaza del Remo, Hotel La Barracuda, or the municipal auditorium Príncipe de Asturias. Another recent major attraction is the large retro tent that is being set up again in the Plaza de España, this time with a new model, the 'Fortuna', which is being used for the first time in Spain with a capacity for 1,100 people. A wood and velvet tent, Parisian style, which inside contains mirrors and a large dance floor.