The Costa del Sol explores cooperation avenues with the Latin American business forum L'Attitude

The president of the Provincial Council of Málaga, Francisco Salado, has held a meeting with the co-founder of the Training Center Higuerón The Embassy, former basketball player Berni Rodriguez, as well as with a delegation from L'Attitude, led by its founder Gary Ernest Acosta, and representatives from the business and tourism sectors of the province.

L'Attitude is a Latin American business and entrepreneurial forum aimed at enhancing the role of the Latino community in the United States. In a statement, the Provincial Council recalled that it was in September 2024 when the Costa del Sol was present at the "most important" business convention in the US organized in San Diego by the Latino community, where it could showcase its strengths in these strategic markets. Ultimately, it is a forum that generated synergies with the Latino community in the country.

Moreover, through the basketball team The Embassy, from the Training Center Higuerón and as part of the agenda of this meeting, the Avance at L'attitude Classic was held, where the team competed. Located in one of the most exclusive areas of the town, this center "is a global benchmark in professional basketball training," the provincial institution details. Indeed, it emphasizes that its facilities are certified by the FIBA.

At L'Attitude, The Embassy has been established as a strategic partner from Spain, creating a direct connection with some of the "most important" industries globally, which are currently being led by Latinos based in the US.

Therefore, President Francisco Salado has brought together representatives from the Confederation of Business Owners of Málaga (CEM), Cesur, members of the real estate, tourism, golf courses, and leisure parks sectors of the province, with The Embassy and L'Attitude to introduce this channel of connection between Málaga and Latino entrepreneurs in the US. "In this way, contacts can be fostered to work together in the future and thus generate new investment opportunities in the territory," he stated.