Málaga strengthens skin cancer prevention with a campaign focused on protection, checks and medical advice

Málaga has joined the campaign “Sun and healthy skin are not incompatible”, an initiative promoted by the Regional Government of Andalusia and the Spanish Association Against Cancer to encourage safe sun exposure habits and strengthen skin cancer prevention among the public.

The campaign was presented on the La Malagueta seafront promenade by the territorial delegate for Health and Consumer Affairs, Carlos Bautista, accompanied by representatives of the AECC and healthcare professional associations.

The campaign insists on a simple and direct message: protect yourself, check your skin and seek advice. These three steps summarise prevention against the harmful effects of the sun and are especially important in a region such as Andalusia, where people are exposed to many hours of sunlight throughout the year.

Protecting yourself from the sun all year round

One of the main goals of the initiative is to remind people that sun protection should not be limited to the beach or swimming pool. The Regional Government stresses that it is also necessary to protect the skin during sports activities, walks, outdoor workdays or any prolonged exposure.

Basic recommendations include using sunscreen, avoiding the central hours of the day, staying properly hydrated and wearing suitable clothing, a cap or hat, and sunglasses. These are simple but essential measures to reduce the accumulated damage caused by ultraviolet radiation.

Checking moles, marks and skin lesions

The second key message of the campaign is skin checking. Healthcare professionals recommend paying attention to possible changes in moles, marks or lesions, especially if they change shape, colour, size or appearance over time.

Early detection is essential in order to act quickly when warning signs appear. For this reason, the campaign aims to encourage people to make skin checks a regular self-care habit, especially among older people, athletes and workers who are frequently exposed to the sun.

Seeking medical advice if anything looks suspicious

The third message is to seek advice. The campaign encourages people to visit their health centre if they notice any lesion, mole or skin change that raises doubts or concern. The recommendation is not to wait or downplay signs that may require medical assessment.

The information points set up by the Regional Government and the AECC are designed precisely to answer general questions, offer prevention advice and guide citizens on when it is advisable to consult a healthcare professional.

Information points on beaches, squares and public spaces

Throughout the week, the Regional Government of Andalusia is carrying out information actions in different Andalusian provinces, with a presence on beaches, in squares, shopping centres, care homes, seafront promenades, parks and sports centres. In Málaga, the campaign stopped at La Malagueta.

At these points, healthcare professionals and AECC monitors provide information on sun exposure, protection recommendations and skin checks. Informative materials will also be available on social media and via a QR code with further information.

The AECC will continue its actions during August

The Spanish Association Against Cancer, present in 208 Andalusian towns and cities, will continue carrying out similar information actions during August in many of the municipalities where it operates.

The campaign aims to reach people in the places where most sun exposure occurs during the summer, but with a message that goes beyond the holiday season: taking care of the skin should be a permanent habit.

A key message for enjoying the sun safely

The initiative reminds people that enjoying the sun and caring for skin health are not incompatible ideas. The key lies in adopting preventive measures, avoiding excessive exposure and seeking medical advice in time if any suspicious sign appears.

In a province such as Málaga, where outdoor life, beaches, sport and tourism are part of daily life, campaigns like this play an important role in raising awareness and reducing long-term risks.

Useful information

📍 Location of the action in Málaga: La Malagueta seafront promenade.
☀️ Campaign: “Sun and healthy skin are not incompatible”.
🏛️ Promoted by: Regional Government of Andalusia and the Spanish Association Against Cancer.
🧴 Main message: protect yourself, check your skin and seek advice.
👨‍⚕️ Recommendation: visit a health centre if you notice changes in moles, marks or lesions.
🏖️ Action spaces: beaches, squares, shopping centres, care homes, seafront promenades, parks and sports centres.
📲 Informative material: available on social media and via QR code.
📅 Continuation: the AECC will continue information actions during August.

The information comes from the article published by Málaga Hoy and details shared by the Regional Government of Andalusia about the skin cancer prevention campaign.