Costa del Sol Promotes Its Golf Offer to International Buyers

Turismo Costa del Sol has presented Málaga province’s golf offer to specialised tour operators and travel advisers from North America, Latin America, Europe, Australia, New Zealand and Asia.

The promotional activity took place during the North America Golf Convention —NAC—, one of the sector’s main professional events, held from 22 to 24 June at the Iberostar Selection Paraíso Lindo resort in Mexico’s Riviera Maya.

Direct Meetings with Specialist Operators

The professional programme included two days of pre-arranged meetings between accredited buyers and representatives of destinations, hotels, golf courses and tourism companies.

This format allowed Turismo Costa del Sol to present the province directly to professionals responsible for designing and selling golf holidays in different international markets.

The meetings also provided an opportunity to identify new industry trends, understand travellers’ needs and explore agreements with operators interested in including the Costa del Sol in future holiday packages.

Golf and Networking in the Riviera Maya

The convention combined business meetings with activities designed to encourage professional networking in a more informal setting.

The programme included a tournament at Iberostar Playa Paraíso Golf Club, a players’ lunch, a welcome reception and a closing event at the nearby Mayakoba resort.

These activities gave participants more time to exchange ideas, strengthen professional relationships and establish new commercial contacts.

A Strategic Tourism Segment for Málaga Province

Esperanza González, CEO of Turismo Costa del Sol, highlighted the value of maintaining direct contact with professionals who have extensive knowledge of golf tourism and play an important role in selling these holidays internationally.

Participation in the convention aims to keep the Costa del Sol among the leading destinations for golf travellers while creating new business opportunities for local courses, hotels and tourism companies.

This year’s North America Golf Convention brought together professionals from 32 countries and was held outside the United States for the first time, reinforcing its increasingly international profile.

Information source: Europa Press
Official information: Málaga Provincial Council