TUI Strengthens Its Presence in Spain with a New Hotel in Fuengirola and a Project in Seville

TUI Hotels & Resorts is continuing to expand its portfolio in Spain with two strategic developments in Andalusia. The company has begun operating a hotel in Fuengirola and has signed a new project in Seville as part of its wider international growth strategy.

The first addition is the TUI Blue Yaramar, a beachfront hotel in Fuengirola that joined the chain’s portfolio in May 2026. The company has also confirmed the future TUI Suneo Torre de Sevilla, which is expected to open in 2027.

These operations strengthen TUI’s presence in both leisure and urban destinations while expanding the reach of its different hotel brands in the Spanish market.

TUI Blue Yaramar Opens on Fuengirola’s Seafront

The TUI Blue Yaramar is located on Fuengirola’s seafront promenade in a recently renovated property.

The hotel has 224 rooms and is designed for travellers looking to combine accommodation, relaxation and activities beside the Mediterranean.

Its facilities include a swimming pool overlooking the sea, two restaurants, three bars and a gym. The hotel also offers an entertainment programme featuring live music and themed evenings.

The opening reinforces Fuengirola’s importance within TUI’s Costa del Sol portfolio, one of the group’s main holiday destinations in Spain.

New TUI Suneo Hotel Planned for Seville in 2027

TUI has also included Seville in the expansion plans for TUI Suneo, its value-focused hotel brand.

The future TUI Suneo Torre de Sevilla is among the company’s newly signed developments and is scheduled to welcome its first guests in 2027.

The project will bring the brand to one of Spain’s most visited urban destinations and broaden its presence beyond traditional sun-and-beach locations.

The company has not yet disclosed the number of rooms or the full range of services planned for the Seville property.

More Than 10,400 Rooms Across Spain

TUI Hotels & Resorts currently operates 38 hotels and more than 10,400 rooms in Spain.

Its Spanish portfolio is divided across four brands:

Robinson, focused on resorts and active holiday experiences.
TUI Blue, offering personalised services for different types of travellers.
TUI Magic Life, specialising in hotels with extensive entertainment and activity programmes.
TUI Suneo, aimed at affordable holidays with strong value for money.

The Fuengirola opening and the Seville agreement reflect the company’s strategy of expanding through brands designed for different customer segments.

Expansion Across Europe and Asia

TUI’s recent growth is not limited to Spain.

The hotel division has also added new properties in Turkey, Bhutan and China, increasing its presence in both established holiday destinations and emerging international markets.

Artur Gerber, CEO of TUI Hotels & Resorts, said the signing of new developments in key markets would allow the company to reach new customer segments and create further growth opportunities for its leisure hotel brands.

New 359-Room Resort in Turkey

In Turkey, the company has opened the Akra Didim Resort & Spa, a 359-room property.

The construction project incorporated circularity principles. According to TUI, approximately 260,000 cubic metres of materials were reused on site.

Around 4,500 trees were also relocated during construction, with approximately 4,300 replanted once the work had been completed.

The measures form part of the company’s efforts to integrate environmental criteria into new hotel developments.

New Openings in Bhutan and China

In Bhutan, TUI has opened the TUI Blue Paro Taktsang, a luxury resort located in Paro.

The property offers 34 Junior Suites and Suites, wellness facilities and a restaurant concept based on regional cuisine.

The opening marks TUI Blue’s entry into a nature and culture destination aimed at high-end travellers.

In China, the company has launched the TUI Blue Yangtze Shanghai, a 103-room hotel with two restaurants.

The property supports TUI’s expansion in Asia and increases the presence of the TUI Blue brand in urban destinations.

Growth Through International Brands and Partnerships

Marco Ciomperlik, Chief Operating Officer of TUI Group, said the expansion across established destinations and new markets underlines the strength of the company’s integrated business model.

TUI combines tour operations with airlines, travel distribution, cruises and its own portfolio of hotels and resorts.

Many of its new developments are also delivered through agreements with strategic partners, allowing the group to expand without relying solely on properties that it owns directly.

The new operations in Fuengirola and Seville once again position Andalusia as one of the priority regions for TUI’s hotel growth in Spain.

New hotel: TUI Blue Yaramar
Location: Fuengirola seafront promenade
Rooms: 224
Facilities: Sea-view pool, two restaurants, three bars, gym and entertainment
New project: TUI Suneo Torre de Sevilla
Expected opening: 2027
Spanish portfolio: 38 hotels and more than 10,400 rooms
Brands in Spain: Robinson, TUI Blue, TUI Magic Life and TUI Suneo

Information source: Hosteltur