Sercotel will open its first hotel in Marbella on the 21st of next month.

Sercotel lands for the first time in Marbella with a four-star hotel, set to open its doors on April 21st. The chain launches Sercotel Vime La Reserva de Marbella, featuring 81 rooms and apartments as "a key step in the chain's expansion in the competitive sun and beach segment." In this regard, the group points out that with this new project, they now have nine assets in their coastal vacation portfolio. "This number confirms the competitiveness in top-tier destinations and scales up Sercotel's presence in strategic locations where it already operates, such as Chipiona (Cádiz), Las Canteras (Las Palmas de Gran Canaria), Sitges (Barcelona), and Alicante," they state.

The CEO of the company, José Rodríguez, states that "arriving in Marbella marks a key step in our expansion in top-tier vacation destinations. With Sercotel Vime La Reserva de Marbella, we strengthen our presence on the Costa del Sol and continue to consolidate our growth in this segment." He assures that "it is a top-tier proposal," highlighting its location ten minutes from the beach and the Cabopino golf course, and 30 kilometers from Malaga airport. "It enjoys an ideal location to welcome vacation tourists seeking to disconnect and enjoy a complete Mediterranean experience. For this reason, the hotel offers a versatile lodging option of 83 units that include both rooms and one or two-bedroom apartments," they specify.

They also explain that "the establishment is surrounded by subtropical gardens that provide a tranquil environment geared towards relaxation, in line with the classic and functional interior design, where a neutral palette of whites and beiges predominates. Additionally, all units have private outdoor spaces: a balcony on the upper floors and a spacious living area that connects to the terrace on the ground floor."

16

is the number of hotels Sercotel has in Andalusia, the region where they have the largest presence.

The hotel features two outdoor pools and one heated indoor pool, as well as a wellness area that includes a gym, sauna, and Turkish bath. The establishment's offerings are completed with a dining option "designed to meet the standards of both national and international travelers seeking excellence on the Costa del Sol," they point out.

Andalusia in the spotlight

Sercotel's Director of Expansion, Francisco Marco, focuses on Andalusian destinations, where, in addition to the Marbella hotel, another establishment is incorporated in the town of Puerto de Santa María. This one is a three-star hotel with 39 rooms located in the heart of the city and specifically designed to meet the demand for leisure and city breaks. "Andalusia is a strategic region for Sercotel, and Marbella allows us to strengthen our presence in one of the destinations with the highest international projection, especially among European source markets such as France, Germany, Nordic countries, and the United Kingdom." Moreover, he notes that there are sixteen operational hotels in this region, making it the area with the largest presence of the chain and where it has grown the most in the last five years by adding a total of fourteen hotels.

Nationally, this chain totals 96 hotels in Spain and Andorra, with 63 under management and operation, 21 franchised, and 11 under development, thus consolidating its growth in the national market, Sercotel highlights.