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Laura Zorrilla's Workshop (INDI&COLD) "From Sketch to Click; Branding for Creatives"

Event details

Escuela de Arte San Telmo. Málaga, malaga, malaga

7 November 2025 until 7 November 2025

# Málaga
Laura Zorrilla's Workshop (INDI&COLD)

*** REGISTRATION FULL ***

Location: San Telmo School of Art. Málaga
Date: Friday, November 7
Time: from 4:00 PM to 6:00 PM.

Maximum capacity: 15 people

This activity is held in collaboration with the Fashion Design Department of the San Telmo School of Art and ST Fashion Week

INDI&COLD is a brand with over 20 years of history. Its proposal is characterized by a strong connection to artisanal tradition, the honest use of natural fibers, and a very particular color palette. Its collections focus on timelessness, attention to detail, and a more conscious approach to fashion, prioritizing quality and process over trends. Currently, the brand has a presence in much of Europe, as well as in Japan, Australia, Taiwan, Hong Kong, Canada, and the United States. It has more than 900 multi-brand sales points and 21 own stores. The team, made up of more than 100 people—mostly women—maintains a family spirit and a close philosophy, based on a commitment to authenticity and female diversity.

Laura Zorrilla is the marketing director of INDI&COLD. With over 20 years of experience in strategy, communication, and branding, and a decade dedicated specifically to the fashion sector, she has developed a career marked by creating brands with a solid identity and strategic vision. From her role, she drives the growth and positioning of the brand by combining business, aesthetic sensitivity, and narrative. In this workshop, she shares her experience on how to turn a creative idea into a brand with character, coherence, and projection.

 

 

What will we experience in this workshop?
In this workshop, we will explore the process that goes beyond garment design, focusing on how to build a coherent brand with its own identity that transcends collections. We will learn how to construct a particular narrative that communicates the essence of the designer and creates an attractive experience for the audience. Through examples, reflections, and exercises, you will discover how the strategic positioning of your brand can help you emotionally connect with customers and foster a community of followers. This workshop is about preparing the path to turn your creativity into a successful commercial proposal. A visual, practical, and inspiring workshop to highlight your creative voice in the market.

 

Program Details of the Workshop
– Your brand: We will reflect on what makes your proposal as a designer unique. What are the pillars of your brand: vision, values, style, and purpose, to build a clear and coherent identity beyond each collection.

– The power of storytelling: We will explore how to shape the story that supports your work: from creative inspiration to the message you want to convey. We will study how to transform your personal vision into a strategic, visual, and verbal narrative that connects with your audience.

– The experience: we will analyze how your brand is lived through all points of contact: social networks, lookbooks, presentations, packaging, e-commerce... We will see how to design an experience aligned with your identity.

– Intentional graphic systems: color, typography, composition, image treatment... We will see how to design with visual coherence so that each element adds to the aesthetic and conceptual universe of your brand, both in physical and digital formats.

– In search of the click: connect, excite, and sell: international inspiration, analysis of successful cases, and keys to generate impact, aesthetic fidelity, and commercial value in the market.

– Sharing and practice.

 

What do you need to bring?
Just a desire to learn and the support (laptop, paper, pencil, etc.) you wish to use to take note of everything!

Who is it for?
For fashion design students or any creative profile interested in acquiring a general vision about branding, positioning, and building a brand.


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