60 Years of Sentir Málaga – San Miguel Anniversary Party
Event details
17 October 2026
San Miguel celebrates 60 years in Málaga with a major electronic music event at La Malagueta bullring. The party is part of the “60 Years of Sentir Málaga” campaign, marking six decades since the brewery began producing beer in the city in 1966.
One of the event’s main attractions will be a San Miguel hot-air balloon transformed into a DJ stage, reviving an iconic moment from 1983, when one of the brand’s balloons appeared over Málaga’s Plaza de la Constitución.
The line-up features DJ Vikii, Aaron Sevilla and Málaga duo Les Castizos. Doors open at 6:30 pm, with DJ Vikii starting at 7:00 pm, followed by Aaron Sevilla at 9:00 pm. Les Castizos will take over from 11:00 pm for the final announced set of the night.
Useful information:
🎧 Artists: DJ Vikii, Aaron Sevilla and Les Castizos.
🎈 DJ performances from a San Miguel hot-air balloon.
📅 Date: Saturday, 17 October 2026.
🚪 Doors: 6:30 pm.
🎵 DJ Vikii: 7:00 pm.
🎵 Aaron Sevilla: 9:00 pm.
🎵 Les Castizos: from 11:00 pm.
⚠️ Official finishing time has not been published.
👥 Capacity: approximately 2,000 people.
💶 Admission was free with a ticket obtained through San Miguel’s Seeker Pass promotion.
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